Obama. Chris Christie. Iran 2009. Egypt 2011.
What do these four very different, very influential and widely followed political and international phenomena have in common?
Exceptional execution of new media as a tool for mass political outreach, exposure and resolve.
To the savviest of journos and politicos, the rise and importance of new media options such as Facebook and Twitter is yesterday's news, and its influence is on the rise.
But, there are still many skeptical and discouraged by its role in society.
Whether or not it is used for egregious personal self-indulgence/narcisicissm the fact of the matter is that new media plays a vitally positive role in political outreach, accountability and oversight by the public.
It is tremendously important to make this distinction, capitalize on the positives, and ignore/hope the negatives fall to the wayside.
Former Congressman Joe Scarborough recently wrote a very thoughtful piece for Politico that recognizes a serious drawback that this new media generation brings into play. And I agree.
At the same time.....
For those unable to traverse all the way to District or Washington offices, they can connect to their representatives through Facebook and Twitter.
Internationally, movements in Iran and Egypt gained tremendous and important international oversight and attention by those movements' abilities to utilize new media.
Actually, in the case of Egypt, the serious drawback was that Facebook was not taken seriously enough. One of the questions asked during this latest democracy appeal was why the U.S. did not see it coming, to some the signs were right there on Facebook....
It's important to distinguish Facebook and other new media engines as tools to supplement the traditional flow of information, but it's also important to take advantage of the links and opportunities it can create.