Best practices from Oregon. -Patrick
Rick Dancer, the Republican nominee for Oregon Secretary of State, has been chronicling his campaign travels across the state via web videos on his campaign site. As a down ballot race for an office most people have no clue about what they do, Dancer is using his web videos to tell people about Oregon, give them exposure to who he is, and weave in campaign issues.
Dancer is also playing to his strengths: He's a former, longtime news anchor/reporter from Eugene.
His opponent is a longtime Democratic politician, State Sen. Kate Brown, who is the Senate Majority Leader. As a blue state, most pundits and insiders think she has it locked up after winning a four-way Democratic primary. She seems to think this as well: she seems to be coasting, her website hasn't been updated since the Primary and Dancer has outraised her significantly since then.