Crossposted at NextGenGOP.com.
A few hours ago, I received an e-mail from a Ron Paul supporter, and although the majority of the e-mail was rather condescending, the author makes an important statement that I do believe merits exploration:
You guys [at NextGenGOP] are … ignoring Ron Paul … and his contribution to gathering sincere and dedicated enthusiasm in American politics.
Indeed, the author is correct – our contributors have not really discussed the Ron Paul Revolution, despite the fact that there are a number of crucial lessons for the Republican Party to learn from his successes. Thus, without further ado, I will take this post to thoroughly explore this matter.
To his credit, Ron Paul’s campaign demonstrated that Republicans can indeed keep up with Democrats in the era of Web 2.0, particularly in the areas of grassroots organization and fundraising. In addition, his campaign won the hearts of many young voters in a way quite similar to that of President-elect Obama. This begs two critical questions: how did Ron Paul manage to accomplish these significant feats despite being widely regarded as a “fringe candidate,” and more importantly, what lessons must the Republican Party take from his success?
Ron Paul’s Successes
Let us begin by looking at the many successes of the Paul campaign, and how his performance compares to that of the two most significant candidates of the cycle: John McCain and Barack Obama.
- Ron Paul energized his supporters, resulting in an incredible outpouring of enthusiasm for his candidacy despite being supported by an extremely small percentage of voters. McCain’s campaign created a short burst of energy during his selection of Sarah Palin and the convention, but it proceeded to fizzle out as time passed. Obama’s campaign continuously energized its supporters, resulting in unbelievably massive crowds at his campaign events. A Gallup poll from October 2008 confirms this phenomenon, clearly indicating the enthusiasm gap that Democrats had over Republicans.
- Ron Paul effectively used the Internet to organize his grassroots efforts. Relying on existing infrastructures like Meetup.com – where he was able to recruit over 86,600 members in 1,150 groups that planned and held over 51,000 offline campaign events – the Paul campaign had enormous success in this arena. McCain’s website had its own network called McCainSpace, but at many levels it was not especially groundbreaking, and in contrast to the online outreach by Obama and Paul, it seemed to be used fairly lightly by supporters. In contrast, Barack Obama successfully built an incredible network at my.barackobama.com by bringing on Facebook co-founder Chris Hughes. Ask almost any Obama supporter, and they’ll tell you that they used Obama’s online tools in one way or another. What’s unique about Ron Paul’s success, however, is that his campaign didn’t spend enormous resources building its own tools. Instead, it successfully took advantage of tools that already existed and thus was able to build an incredibly comprehensive national grassroots network without having to spend a significant amount of its own money.
- Ron Paul’s ability to raise funds online is unparalleled in the Republican Party. Indeed, for the final quarter of 2007, Ron Paul outraised all of the other Republican Presidential candidates. McCain’s fundraising was generally unexceptional, and his strategic error in choosing to take public funding will almost certainly never happen again. And of course, we all know that Obama was a fundraising juggernaut, particularly online.
- Ron Paul strongly appealed to young voters. Exit polls for early primary states like NH, MI, SC, and FL show that a disproportionately large percentage of younger voters pulled the lever for Ron Paul (in many cases, roughly twice the percentage of votes he received from other age groups). As we know from the exit polling of the general election, these young voters overwhelmingly supported Barack Obama over John McCain: CNN pegs Obama’s advantage at 66% - 32%.
How Ron Paul’s Successes Came to Fruition
At the most basic level, it was Ron Paul’s common-sense and decidedly libertarian platform that created so much interest in his campaign. While some of his positions, such as his staunch opposition to the Iraq war, stand in stark contrast to the Republican agenda, the fact is that the core of his message is quite in line with the traditional Republican message: reducing the federal government’s size and cutting its spending.
What made Ron Paul distinct, however, was his passion and commitment to accomplishing this. If you had to identify the single most important policy issue in a hypothetical Paul administration, it would unquestionably be reduction of government. Unfortunately, you cannot unequivocally say the same about any of the other Republican candidates, and certainly not of John McCain (read: McCain-Feingold, among other things).
Ron Paul’s steadfast and unwavering commitment to his limited government principles brought a huge influx of dedicated supporters to his campaign. The resulting enthusiasm among these supporters translated into impeccable successes.
Lessons for the Republican Party
- Democrats aren’t the only ones who can fully take advantage of the Internet, both in donations and in building a grassroots organization. Indeed, you don’t even necessarily need to build new tools to win the battle online. That said, in order to see Ron Paul-like success, there are two crucial components that must exist. First, you must have enthusiastic supporters who are not only willing but excited to help the organization. Second, you must be willing to allow online tools to step into areas that have traditionally been controlled internally, such as grassroots organization.
- We cannot underestimate the importance of our ideals of smaller, less expensive government – and our candidates’ commitment to these ideals. To paraphrase a McCain stump line, Republicans were elected due to their promises to change Washington, but instead they let Washington change them. As a result, the voters turned to Democrats in 2006 and 2008, at least in part because they simply don’t trust us to keep our word. In 2010 and beyond, we need to run candidates who have a proven commitment to these principles – perhaps signing off on a Contract with America 2.0 similar to what I’ve previously suggested – and in doing so we will generate an incredible amount of enthusiasm for our candidates.
- Successfully using the Internet saves money. A lot of money. Of the major Presidential candidates, Ron Paul’s campaign devoted by far the smallest percentage of its budget to paying staffers. One of the most important reasons for this is simple: by successfully using the Internet to build the grassroots backbone of the campaign, there was considerably less need to pay staffers to organize outreach efforts. Yes, the sheer notion of such a decentralized campaign may be unsettling to those who are used to running traditional campaigns. However, Web 2.0 is shaking up the foundations of many traditional infrastructures with resounding success. If we want to survive in this new era, we need to allow it to shake up our organizations, too. Just imagine if John McCain had been able to slash his campaign’s payrolls by just 15% due to such decentralization – in fiscal year 2007 alone (well before McCain was the presumptive nominee), McCain would have been able to save $2.3 million.
- Republicans can win back the younger voting bloc. My experience has been that the vast majority of my peers – voters age 18-29 – fundamentally agree that they want the government in their lives as little as possible. The Republican Party is the party of individual freedoms and liberties, and if we can manage to resecure the public’s faith in this, we can win back young voters.
The bottom line is that we simply cannot afford to discount Ron Paul as a “fringe candidate” whose successes hold no lessons of value for the Republican Party. Instead, we must to adapt these successes into the new Republican Party. Viva la revolución!
