In recent weeks, much has been made of the increasing perception that Barack Obama is an egomaniac. From a spat of columns to the wonderful The One ad released by the McCain campaign, the right is getting out the message that Obama is incredibly full of himself.
By now, any good conservative is extensively familiar with the litany of delirious quotes either said by Obama about himself or that his supporters have spread. The most famous example of his megalomania was his now famous quote, "We are the ones we have been waiting for". This was a bit shocking for a guy who was previously viewed as at least more humble than Hillary Clinton. But after Obama's sojourn to Germany last week, it is clear that the above quote was no fluke. Between having all three network news anchors breathlessly cover his every step and the throngs of Germans on hand to listen to his profound platitudes, it is clear that at some point in the campaign Obama began believing his own hype.
A recent article in the Boston Globe picked up on the emerging Republican theme of Obama's arrogance. Mentioned in the article is a poll conducted by CNN / Opinion Research Corp. that asked questions based on this particular trend. When asked if either candidate is arrogant, 37 percent of respondents believed that Obama was arrogant while 34 percent believed that McCain was arrogant. Another question asked if either candidate was "acting as if he had already won the election". This one elicited a more lopsided response, as 44 percent said so of Obama compared to just 19 percent for McCain. What I take from this is that most people think all politicians are arrogant (I agree full heartedly) and that they don't see either candidate as of yet as being more so than usual. But I do think that a lot of people have thought to themselves "Wow, Obama is already acting like he's the President". The goal for the right is to lead these voters from that thought to the belief that Obama has a raging ego.
On a positive note, the RNC has picked up on this trend. They recently launched a mini-website entitled "Barack Obama Audacity Watch". Since the site is new, it is a bit primitive, containing a bare bones design layout and minimal video (though it is priceless watching Jon Stewart exhorting his liberal audience to laugh at Obama). But I am sure that with time it will become more substantive. And no matter its design, it is an excellent repository of examples where Obama's head swelled too much.
The McCain campaign, the RNC, and the conservative movement need to keep this narrative going. I am convinced that the reason that John Kerry is not the president right now is due to his statement at a town hall meeting in Wheeling, West Virginia where he delivered the immortal line “I actually did vote for the $87 billion before I voted against it.” This quote, soon to be repeated in an effective Republican ad, established Kerry as a flip flopper. Once this label began to be kicked around, a lot of undecided voters looked at Kerry and said "You know what, he does act like that commercial a lot". Many voters felt like they couldn't trust him and he lost the election by a small margin. What I believe is that this year's version of flip flopper can be arrogance.
Of course, there will be the predictable liberal detractors who will declare this criticism "out of bounds". And since Obama is the first black candidate with a serious shot at the White House, any denunciation of Republican campaign tactics will inevitably contain a racial aspect. Take for instance the ridiculous column written by John Ridley in the Huffington Post (link provided if you can bear it). To him, the use of the word "arrogance" can only mean a evil, old white guy trying to keep down anyone who is not an old white guy. To be sure, in the past upwardly mobile minorities were indeed called arrogant by old white guys. But that is not the point. Ridley totally misfires in his belief that non old white guys are immune from arrogance. The truth is that arrogance is part of the human condition, which cuts across all ages, races, genders, and backgrounds. My advice to the left is to keep going with this line of criticism. Nothing will alienate moderate white voters quicker than repeatedly being called racist for any criticism of Obama.
Finally, I can think of two good outlines for an ad McCain can use to spread this message. The first would be based off the classic fable "The Tortoise and the Hare". It would be a retelling of this fable, only with Obama recast as the Hare and McCain filling in for the Tortoise. McCain being the tortoise might reinforce his age and lack of excitement, but casting Obama as the Hare would strike a chord with many. My other idea would be an ad based around football. It would feature a runner who is breaking away from the line and is about to score a touchdown. It would be interspersed with examples of Obama acting like he already won the election. Then it would show the ball carrier stopping at the 10 yard line and spiking the ball. The ball carrier would then break into a celebration dance while a defender recovers the fumble and takes it the other way. I would definitely try to air this during ESPN's Monday Night Football telecasts, as it would resonate with the intended audience rather well.