Government

Read the Bill Legislation Introduced in House

Crossposted from Sunlight Foundation

Reps. Baird and Culberson introduced legislation today that would shine more sunlight on the most fundamental work of Congress. Their bill, H. Res. 554, would require that all non-emergency legislation be posted online, in its final form, 72 hours before consideration. The bill is not a panacea for all that ails Congress, but if enacted, it will stave off many congressionally created debacles before they become law.

Most citizens, for example, would have supported amending the economic stimulus bill to remove the provision allowing AIG executives to receive retroactive bonuses. The average person probably would have preferred to let the judicial system work rather than have Congress give immunity from lawsuits to telecommunications companies that participated in a controversial wiretapping scheme. Workers hoping to retire on their 401(k) investments might have liked to have some serious analysis of whether credit default swaps ought to be regulated. And just about everyone benefit from a check on questionable and wasteful spending of taxpayer dollars.

James Madison Quotes on War, Stimulus, Property Rights

Since the founding fathers quotes with respect to their views on our country, and reasons for many of the provisions in our Constitution can be ascertained from historical records which are in the public domain for all to see, publish or expound on at will, below are some of James Madison's comments with respect to Congressional legislation (such as the recent stimulus), war and citizen's property rights.

Mr. Madison is credited with being the father of the Constitution actually, so felt his thoughts in light of the challenges America is now facing might be of interest to those of you who believe still in the America of the founders rather than the America it has become:

"It will be of little avail to the people that the laws are made by men of their own choice if the laws be so voluminous that they cannot be read, or so incoherent that they cannot be understood."

"With respect to the two words "general welfare," I have always regarded them as qualified by the detail of powers connected with them. To take them in a literal and unlimited sense would be a metamorphosis of the Constitution into a character which there is a host of proofs was not contemplated by its creators."

"The executive has no right, in any case, to decide the question, whether there is or is not cause for declaring war."

"The personal right to acquire property, which is a natural right, gives to property, when acquired, a right to protection, as a social right."

"The rights of persons, and the rights of property, are the objects, for the protection of which Government was instituted."

"War should only be declared by the authority of the people, whose toils and treasures are to support its burdens, instead of the government which is to reap its fruits."

"Wherever there is interest and power to do wrong, wrong will generally be done."

"Where an excess of power prevails, property of no sort is duly respected. No man is safe in his opinions, his person, his faculties, or his possessions." 

What's Wrong With Roe v. Wade?

Even thirty years after this controversial decision, the jury is still out on Roe v. Wade.

Decided in the early 70's, I remember well when the case was decided, as I had just completed high school.

For many, it was one of those days embedded in your brain due to it's reach and "precedent," along the lines of the day Kennedy was assassinated. A monumental moment in history, and now even in the 21st Century, the controversy still reigns.

When the decision was reached, it turned our country quite upside down and polarized.

Interestingly, historians and others who bring Roe to the forefront in political discussions and discourse, and of course at election time, fail to also mention that at the time Roe was decided, the Pill and other rather reliable methods of birth control were becoming more and more available.

Planned Parenthood had just opened it's doors to "free birth control" during this "free love" era, and AIDS was nothing more than someone's assistant. At the time it was decided, there were many states which did allow early abortions, since this also was the time when the "globalists" had started their scares about overpopulation, and the destruction of our planet.

It is now, of course, being resurrected by many of those former hippies, and capitalists types as the new scheme in which to become a millionaire before 35.

Seems out in California there is now a blend of "hippie capitalists." They don't mind being that dirty word "capitalists" so long as they are making their fortunes along environmentally friendly lines, and saving the planet from overpopulation is one of them.

Many of these left wing pro-choice activists believe in unrestricted access to abortion, such as third trimester partial birth abortions, including from all accounts the Democratic nominee. The defense has been with respect to that Illinois bill a fear that in supporting the partial birth ban it might overturn Roe v. Wade, and was worded incorrectly.

My understanding is that was what the Committees in the state legislatures were for, writing and reviewing laws for Constitutionality prior to bringing them to the floor, and Roe actually only addressed and upheld the right to first term abortions since those were already allowed in most of the states, for rape, health of the mother, and had been expanded for teen pregnancies so long as there was parental consent.

Hey, it's for the good of the planet, and expands the "free market" for the abortion clinics in the process.

For all the scare tactics the libs like to throw out every election about the "threat" of Roe being overturned if, horror of horrors, a conservative should get into office and further stack the Supreme Court, I have just one thing to say.......don't you think it's about time that decision was reviewed, and in the 21st Century now?

At this point throughout the country, we now have even the "Morning After" pill, for heaven sakes. Birth control pills now in many areas of the country can be obtained by even teens without their parent's consent, and due to the AIDS and other STDs epidemic, the use of contraceptives between committed or uncommitted couples has never been higher.

Isn't it about time we pulled the plug, at least, on second and third trimester abortions nationwide, except in the event of health risk to the mother or child in continuing the pregnancy?

Just what are you liberals afraid of, that in so doing we will go back to the dark ages, where abortions were performed in dark alleys with unsterilized equipment, when now there is even a pill that can abort during the first trimester?

I believe abortion should be restricted to the first trimester at this point in our history, and not simply for moral reasons but legal ones.

This was never a "right to privacy" issue to begin with, it was always a "right to life" issue, since if the founder's were not concerned with "life" they certainly wouldn't have based an entire document in order to secure "life, liberty and happiness" for "us and our posterity" if they were unconcerned with just what the "Creator" would think.

And it's pretty clear there is 10 Commandment law behind that Constitution, whether the atheists in this country wish to believe it or not. Those rights referred to as unalienable are acknowledged as "endowed by the Creator."  A Creator they clearly acknowledged.

Religious tolerance is actually a Christian doctrine, it is not a Jewish, Muslim, Hindu or Buddhist doctrine, and the freedom of religion provision was also provided in order to prevent a NATION-WIDE or "State" religion, such as they had experienced in England with the decades long fighting between the Catholics and the Protestants.

 "Loving thy neighbor," and the story of the Good Samaritan are examples of the scriptural basis upon which the "freedom of religion" provisions were meant to flesh out in our "new" government which had been denied them in England under the Church of England's dominance during the 18th Century.

Read Ben Franklin's speech when the Constitution was ratified, and he specifically alludes to the problems they were attempting to avoid by recognizing each individuals right to worship God according to their own understanding, and in their own way, without "nationalizing" a state religion such as in Britain and the Church of England, and in more recent history, Israel.

It does seem the founder's knew what they were doing, since even today those countries with "national" religions do seem to be engaged in much more strife, both internal and external, than others.

The problem that I do have with the far, far right wing evangelical Christians is their rather rigid interpretation of when life begins, since Jesus never truly addressed it.

Most pastors and members of the evangelical churches relate to the biblical passage of God "knowing you in your mother's womb." The problem I have with that is that adultery was a criminal matter in Jesus's time, and the punishment under the 10 Commandment law at the time was death by stoning.

If life truly begins at conception rather than viability, then God allowed innocent fetuses to be killed along with their mothers since I'm sure a great many of those adulteresses were pregnant.

It is also biblically clear that the first life God created, Adam, he did so by "breathing" life into dust, and that in then creating Eve, he clearly then gave them, not he, the gift of procreation by directing them to "go forth and multiply."

And it's also pretty darn clear that he intended children to be raised in two sex households optimally, since he didn't give us the ability to recreate independently of the other sex.

What is truly amazing to me is that for all the bravado of the "pro-choice" movement and those mostly liberals who even today with medical knowledge and technology the way it is, still cling to this decision as a benchmark of a candidates worthiness.

It is interesting that while the radical liberal element protest over global warming and how it is affecting the whales, polar bears, and other Arctic creatures, they were nowhere to be seen when Teri Schiavo was judicially literally starved and dehydrated to death for almost 14 days while she clung to life, breathing on her own, before dehydration of her vital organs caused her body to literally feed upon itself until her execution. 

She was also a practicing Catholic, and nowhere in the court documents does it appear her civil rights, and individual religious beliefs were even given any consideration during that entire multi-year fight over the removal of her feeding and hydration tubes.

The most painful type of death any human can experience ending in progressive organ shutdown, and a judge in this country so ordered it.

Her "right to life" without clearly artificial life support in its termination by fiat was nothing more than judicially sanctioned murder.

Better watch out, liberals, since your definition of "pro-choice" and "freedom" sounds more like Germany, circa World War II.

Sonia Sotomayor: The Court Makes Policy?

Yesterday Barack Obama announced his selection for the vacating position of Justice David Souter on the U.S. Supreme Court.

Not surprisingly, Mr. Obama as the ultimate "politician" used as his criteria for selection not merit, or published opinions balanced against the Constitutional basis or findings - but instead his views on balancing the Court with a member who was in his mind "politically" correct, and an activist in their interpretation of U.S. law.

In other words, one who would not rock the boat on his political agendas and policies, rather than one as an intended "check" on those policies in order to retain some semblance of our Constitution and intended form of government.

And who did he choose?

An announced "Hispanic" woman, educated at Princeton University (a rather "liberal" teaching institution with respect to the law, which focuses more on judge made or case law than it does our Constitution or history, and questioning some of the U.S. Supreme Court's rather progressively unconstitutional decisions).

Princeton, Yale, Harvard and Stanford are the equivalent of Oxford in England, in teaching that the government is "sovereign," and diametrically opposed to the actual foundation and provisions within America's own Constitution, where it is the people and Constitution which are "sovereign" and the government at all levels beneath and limited by its express provisions and terms.

Look for Obama now to push for an illegal immigrant amnesty ala George Bush, no matter that the border state residents are now involved in an undeclared war of their own down on the border, and losing their homes and lives at an increasing rate due to the federal negligence in getting our southern borders secured now almost eight years post 9/11.

Mr. Obama is more concerned with "looking good," than doing the right thing, or following the law at any level.

And appears the Ivy League schools themselves just may need some political "balancing" in their teaching staff, so that the practice of law in this country returns to the profession it once was, and not the political industry it has become.  And without any oversight other than by a British carryover and political organization, the American Bar Association.

It seems the "dumbing down" of America is nowhere more evident than at the graduate school level, if Mr. Obama and Ms. Sotomayor and their views of "the Law" are any indication. 

George Washington on Political Parties, Expansion of Government

I wonder what George Washington would think if he were alive today and reflected on the lives shed to build this nation and this new government and his precious Constitution?

Below is his advice, and also a caveat with respect to borrowing and credit. It would appear if we had heeded his advice, our country would not be facing the crisis which have now afflicted us......

All obstructions to the execution of the laws, all combinations and associations, under whatever plausible character, with the real design to direct, control, counteract, or awe the regular deliberation and action of the constituted authorities, are destructive of this fundamental principle, and of fatal tendency. They serve to organize faction, to give it an artificial and extraordinary force; to put, in the place of the delegated will of the nation the will of a party, often a small but artful and enterprising minority of the community; and, according to the alternate triumphs of different parties, to make the public administration the mirror of the ill-concerted and incongruous projects of faction, rather than the organ of consistent and wholesome plans digested by common counsels and modified by mutual interests.However combinations or associations of the above description may now and then answer popular ends, they are likely, in the course of time and things, to become potent engines, by which cunning, ambitious, and unprincipled men will be enabled to subvert the power of the people and to usurp for themselves the reins of government, destroying afterwards the very engines which have lifted them to unjust dominion.

Towards the preservation of your government, and the permanency of your present happy state, it is requisite, not only that you steadily discountenance irregular oppositions to its acknowledged authority, but also that you resist with care the spirit of innovation upon its principles, however specious the pretexts. One method of assault may be to effect, in the forms of the Constitution, alterations which will impair the energy of the system, and thus to undermine what cannot be directly overthrown. In all the changes to which you may be invited, remember that time and habit are at least as necessary to fix the true character of governments as of other human institutions; that experience is the surest standard by which to test the real tendency of the existing constitution of a country; that facility in changes, upon the credit of mere hypothesis and opinion, exposes to perpetual change, from the endless variety of hypothesis and opinion; and remember, especially, that for the efficient management of your common interests, in a country so extensive as ours, a government of as much vigor as is consistent with the perfect security of liberty is indispensable. Liberty itself will find in such a government, with powers properly distributed and adjusted, its surest guardian. It is, indeed, little else than a name, where the government is too feeble to withstand the enterprises of faction, to confine each member of the society within the limits prescribed by the laws, and to maintain all in the secure and tranquil enjoyment of the rights of person and property. I have already intimated to you the danger of parties in the State, with particular reference to the founding of them on geographical discriminations.

Let me now take a more comprehensive view, and warn you in the most solemn manner against the baneful effects of the spirit of party generally.This spirit, unfortunately, is inseparable from our nature, having its root in the strongest passions of the human mind. It exists under different shapes in all governments, more or less stifled, controlled, or repressed; but, in those of the popular form, it is seen in its greatest rankness, and is truly their worst enemy.The alternate domination of one faction over another, sharpened by the spirit of revenge, natural to party dissension, which in different ages and countries has perpetrated the most horrid enormities, is itself a frightful despotism. But this leads at length to a more formal and permanent despotism. The disorders and miseries which result gradually incline the minds of men to seek security and repose in the absolute power of an individual; and sooner or later the chief of some prevailing faction, more able or more fortunate than his competitors, turns this disposition to the purposes of his own elevation, on the ruins of public liberty. Without looking forward to an extremity of this kind (which nevertheless ought not to be entirely out of sight), the common and continual mischiefs of the spirit of party are sufficient to make it the interest and duty of a wise people to discourage and restrain it.It serves always to distract the public councils and enfeeble the public administration. It agitates the community with ill-founded jealousies and false alarms, kindles the animosity of one part against another, foments occasionally riot and insurrection. It opens the door to foreign influence and corruption, which finds a facilitated access to the government itself through the channels of party passions. Thus the policy and the will of one country are subjected to the policy and will of another.

There is an opinion that parties in free countries are useful checks upon the administration of the government and serve to keep alive the spirit of liberty. This within certain limits is probably true; and in governments of a monarchical cast, patriotism may look with indulgence, if not with favor, upon the spirit of party. But in those of the popular character, in governments purely elective, it is a spirit not to be encouraged. From their natural tendency, it is certain there will always be enough of that spirit for every salutary purpose. And there being constant danger of excess, the effort ought to be by force of public opinion, to mitigate and assuage it. A fire not to be quenched, it demands a uniform vigilance to prevent its bursting into a flame, lest, instead of warming, it should consume.It is important, likewise, that the habits of thinking in a free country should inspire caution in those entrusted with its administration, to confine themselves within their respective constitutional spheres, avoiding in the exercise of the powers of one department to encroach upon another. The spirit of encroachment tends to consolidate the powers of all the departments in one, and thus to create, whatever the form of government, a real despotism. A just estimate of that love of power, and proneness to abuse it, which predominates in the human heart, is sufficient to satisfy us of the truth of this position. The necessity of reciprocal checks in the exercise of political power, by dividing and distributing it into different depositaries, and constituting each the guardian of the public weal against invasions by the others, has been evinced by experiments ancient and modern; some of them in our country and under our own eyes. To preserve them must be as necessary as to institute them. If, in the opinion of the people, the distribution or modification of the constitutional powers be in any particular wrong, let it be corrected by an amendment in the way which the Constitution designates. But let there be no change by usurpation; for though this, in one instance, may be the instrument of good, it is the customary weapon by which free governments are destroyed. The precedent must always greatly overbalance in permanent evil any partial or transient benefit, which the use can at any time yield.

Of all the dispositions and habits which lead to political prosperity, religion and morality are indispensable supports. In vain would that man claim the tribute of patriotism, who shouldlabor to subvert these great pillars of human happiness, these firmest props of the duties of men and citizens. The mere politician, equally with the pious man, ought to respect and to cherish them. A volume could not trace all their connections with private and public felicity. Let it simply be asked: Where is the security for property, for reputation, for life, if the sense of religious obligation desert the oaths which are the instruments of investigation in courts of justice ? And let us with caution indulge the supposition that morality can be maintained without religion. Whatever may be conceded to the influence of refined education on minds of peculiar structure, reason and experience both forbid us to expect that national morality can prevail in exclusion of religious principle. It is substantially true that virtue or morality is a necessary spring of popular government. The rule, indeed, extends with more or less force to every species of free government. Who that is a sincere friend to it can look with indifference upon attempts to shake the foundation of the fabric?Promote then, as an object of primary importance, institutions for the general diffusion of knowledge. In proportion as the structure of a government gives force to public opinion, it is essential that public opinion should be enlightened.As a very important source of strength and security, cherish public credit. One method of preserving it is to use it as sparingly as possible, avoiding occasions of expense by cultivating peace, but remembering also that timely disbursements to prepare for danger frequently prevent much greater disbursements to repel it, avoiding likewise the accumulation of debt, not only by shunning occasions of expense, but by vigorous exertion in time of peace to discharge the debts which unavoidable wars may have occasioned, not ungenerously throwing upon posterity the burden which we ourselves ought to bear. 

Growing the Failure

In his inaugural address, President Obama said we should not worry about the size of government, but about whether we're spending money on things that work... 

The question we ask today is not whether our government is too big or too small, but whether it works -- whether it helps families find jobs at a decent wage, care they can afford, a retirement that is dignified. Where the answer is yes, we intend to move forward. Where the answer is no, programs will end.

And yet, in the few months since taking office, President Obama has spent hundreds of billions of dollars to prop up companies that were not working.  When, exactly, will the answer be "no"? 

O'Donnell: Entitlements are Socialist

If you can make it through the puerile and prurient ravings of David Shuster, sitting in for the normally oh-so-(mentally)-balanced Keith Olbermann, you find this nugget at 5:50 into the 8-minute-long stream of sexual jokes:

Lawrence O'Donnell, "[Medicare and Social Security] are well-working Socialist programs within the American government.  There's absolutely no other description of them."

Nice to hear a liberal admit this instead of trying to pretend these programs are anything but government taking from some to give to others.

The Next Right Policy: Reviving the Economy Through Free Market Principles

Two days ago, Jon Henke posed the question, "What policy should Republicans be advocating and pursuing to limit government and regain popular support?"

With Barack Obama and the Democratic Congress proposing new bailouts and a significant amount of additional government spending to create jobs and restore the economy, Republicans have a phenomenal chance to reinforce our earnest belief in limited government.  I propose a simple policy that will allow us to both "limit government and regain popular support": Republicans must fight Democratic efforts to build a nanny state to solve the economic woes. Instead, our policy should be offering solutions to revive the economy that are rooted in free market principles.

Indeed, Thomas Sowell points out that government intervention may actually be harmful to the economy:

Even in the case of the Great Depression of the 1930s, increasing numbers of economists and historians who have looked back at that era have concluded that, on net balance, government intervention prolonged the Great Depression.

I recently had a unique chance to discuss the economy with renowned economist and monetary policy expert Dr. Allan Meltzer (which you can read at length here).  Meltzer and other leading economists have observed that the big problem plaguing the economy is the housing crisis, and that the government's efforts to breathe life into the economy have neglected this issue.  Meltzer proposes a free market solution to the housing crisis that could be immensely effective as a step toward getting the economy back on track:

To address the housing problem, Congress and the administration should take actions that increase the current demand for housing. For a limited time, say up to the end of 2009, allow buyers to use the value of their down-payment (or some part of it) as a tax deduction. Or, reduce the tax rate for qualified buyers who purchase a house between now and January 2010. Or do both. Give the benefit to all home buyers, including those buying a second or third house.

The bottom line is that the battle of free markets versus government control is one Republicans can – and should – win.  Dr. Meltzer noted that he often says, "Capitalism without failure is like religion without sin."  Yes, the free market will inevitably fail on occasion – and Republicans, as champions of capitalism, must pursue a policy that ensures that the free market is given the chance to fix itself as it has many times before.  If Republicans can identify innovative free market solutions to the economic woes like the proposals outlined by Dr. Meltzer, we can help ensure limited government while making real progress toward economic recovery.

Idea re: Emergency Insurance

Let's change FEMA’s (and similar disaster response agencies’) regulations as follows:

1.   People can receive help from them no more than three times in their lifetime and
2.   No one may receive assistance more than once per type of disaster within a ten year period.

For example: if a person lives in a hurricane prone area and their house is destroyed by a hurricane (or related disaster such as a tornado or flooding caused by a hurricane), they can receive help to restore their lives to some semblance of order. However, they may not receive any more hurricane-related bailouts for the next 10 years.

Why is this a good idea?

Because right now we are subsidizing people who think it is a good idea to build their house in areas which are prone to natural disasters on a regular basis and everyone who does not live in such areas is paying for them to do so.

We help them, year after year after year, to rebuild in the exact same damn spot they did before. This is insanity.

By removing the incentive which allows them to spread their risk among everyone else, we will begin the process of forcing people make truer assessments of the amount of risk they are willing to take on than they are currently doing.

The positive results? 

  1. People will move away from areas prone to certain natural disasters or
  2. Have to buy proper insurance to ameliorate the risk they are voluntarily taking.
  3. Also cost to everyone else will go down as the government stops forcing them to pay for someone else’s willful disregard of reality.
  4. "Worst-disaster ever" will be used less frequently as fewer people are at risk to harm.
The trade-off? 
  1. Areas like South Florida would see a drop in population or
  2. Their inhabitants would see a rise in the cost of living commensurate with the true risk they are taking to indulge their preference to live in the area.
This new policy would also apply to places like Tornado Alley in the Great Plains, flood-prone areas like New Orleans, California and its earthquakes, etc.
 
Thoughts?

 

Three Ways Republicans Can Win Back the Youth Vote

We simply cannot afford to lose a generation of young voters to the Democrats. As a follow-up to my first post from a few days back, I’d like to propose some specific changes that would better serve the Republican Party in recapturing the youth vote.

Establish a Young Voter Outreach arm of the Republican National Committee

We need to fight tooth and nail to bring young voters back to the Republican Party. Yes, the Young Republican National Federation and College Republican National Committee exist. The problem is that neither of these organizations actively serve to “sell” the Republican Party to young voters – rather, their purpose is to engage young voters who are already affiliated with the GOP. Thus, the Young Voter Outreach arm would serve to accomplish this, demonstrating to young voters that the Republican Party actually cares about winning their vote and is not just the party of older generations.

This arm of the RNC must be overseen by – surprise – a Republican under the age of 30. It would be responsible for working with the RNC’s eCampaign folks to launch new, state-of-the-art websites, blogs, and other online projects that are designed specifically to appeal to young voters who are not necessarily Republicans. One of the goals of these projects should be to serve to answer crucial questions like, “Why is the Republican Party’s platform the right one for me as a young voter?” or “Why should I, as a young voter, be alarmed about the Democrats’ plan to [insert bad policy here – redistribute the wealth, raise taxes, etc.]?”

But there’s more. As a Party, we need to begin building and then maintaining a strong base of young, up-and-coming Republicans, who in the near future can begin running for the U.S. House and Senate. These young candidates will help allow us to pursue a 435 district strategy while bringing new, fresh faces to the table. Therefore, the Young Voter Outreach arm would be responsible for identifying and recruiting these folks, but more importantly, it would encourage them to begin running for local offices and provide training sessions to show them how to run for an office and win.

Differentiate from Democrats Through Ideals of Limited Government

Over the next two years, the Democrats will look to expand government in many ways. As I noted in my first column, many young voters are decidedly libertarian, and thus they’ll frown on these changes – a circumstance that Republicans, as the party of free-markets and personal liberty, can capitalize upon.

Despite this, young voters are going to find it difficult to support the Republican Party if it remains the party that condones government intervention in such issues as gay marriage or the behavior of two consenting adults in their own bedroom. These socially conservative issues may be important to voters in the other generations, but in the eyes of many of my peers, government has no place in getting involved in these matters. Indeed, the Republican Party’s continued support of government involvement in these issues continues to reinforce the notion to many young voters that the GOP is the party of the older generations.

Clearly, some sort of common ground needs to be reached if the Republican Party wishes to appeal to the young voting bloc while not losing social conservatives. In terms of policy, what could this balance look like? On issues such as gay marriage, Republicans could advocate the voters in each state making their own statewide decision. Specifically, California’s Proposition 8 is a phenomenal example of how the voters – rather than the government – can determine their state’s position on this sort of issue. Abortion, however, is a slightly different animal. If you believe (as I do) that life begins at conception, then abortion is, quite simply, the infringement of another human being’s right to life. Since the federal government is charged with protecting people’s “life, liberty, and the pursuit of happiness,” Republicans can fairly argue that it is the federal government’s responsibility to fight to limit abortion.

Taking this all into account, a forward-looking, pro-young voter platform statement for the Republican Party of the future should look something like this:

The Republican Party is the party of individual freedom, limited government, and personal choice. At the federal level, we will fight to reduce the size of government and make it more accountable to the people who fund it. We will fight to protect every human being’s God-given rights to life, liberty, and the pursuit of happiness. And at the statewide level, we will work with the citizens to protect and preserve the traditional values upon which this great nation was built.

Rethink Our Branding and Organizational Identity

This one’s so simple, yet we cannot underestimate its importance: the fact is that a huge part of what drew young voters to Barack Obama was his hip, corporate-like branding and identity. Some might argue that this is shallow, but I strongly disagree. Instead, this is the reality of effective marketing. Indeed, it is the same reason that some brands flourish and while others fail miserably. Marketing is one of the most critical topics in the business world, and Barack Obama has taught us that it can be equally as significant in politics.

Just look at a side-by-side of the two candidate’s logos. Obama’s “O” logo probably has near 100% brand recognition – you don’t need the “Obama ‘08″ below it to know what it represents. On the other hand, if you took away McCain-Palin and left only the star at the top with the two lines extending out from it, would anyone have a clue what it represents? Nope.

Further, Obama’s simplistic yet impeccably memorable slogan of “hope” and “change” were consistent and didn’t change in the slightest since he entered the race. McCain didn’t maintain such a consistent message, and unfortunately, his “Country First” slogan that was implemented near the end of the race does not have the appeal of “hope” and “change.”

Fortunately, the Democratic Party itself does not have a branding or identity advantage over the Republican Party. This creates a unique opening for the GOP to take the initiative. Redesign the RNC’s logo and GOP.com to reflect the trends of Web 2.0. Find a unifying, clear-cut message for the party that carries wide-spread appeal. And most importantly, offer resources so that our candidates as well as our state and local parties can do the same.

Conclusion

The changes that I’ve identified in this post are necessary for the Republican Party to transform itself as the party of the future. A huge component that will be necessary to accomplishing this is the GOP’s ability to attract younger, fresh faces – the people who are this country’s future. Ultimately, the changes I propose all add up to one overreaching goal: to transform the Republican Party into one that represents all generations and embodies the core principles that make this nation so great.

This entry is cross-posted at NextGenGOP.

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