list-building

Newt Gingrich Collects Over 100,000 Signatures for Domestic Oil Exploration in 48 Hours

Newt Gingrich's American Solutions is closing in on 140,000 signatures for its Drill Here, Drill Now, Pay Less petition. On Tuesday, this number was about 12,000. When refreshing the page this morning, the signature count appeared to be rising by about 100 a minute. Full disclosure: American Solutions is a client of my company, but we haven't worked on this initiative.

This is a proverbial hockey-stick moment, and for an issue -- energy -- which hasn't traditionally riled up a lot of activist passion even if it bites consumers. Perhaps $4 gas is changing that, with gas prices taking their place alongside the war, gay marriage, and immigration on the list of activist hot buttons.

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