MASEN

Scott Brown was an obscure suburban lawyer/legislator.

Carly Fiorina was the former CEO of one of America's top corporations.

These ads--direct and authentic--are why Brown is getting sworn into the U.S. Senate tomorrow. Voters get a clear , unfiltered sense of what Brown's message is 

This art house web ad, is why Fiorina probably won't get to the Senate. To the extent it conveys useful information about her opponent, it's lost in bizarre metaphors.

This is part of the reason not to recruit self-funders; they seem enamored of expensive creativity that just doesn't work, like this nonsense from Ned Lamont in 2006.

We need a lot more Wrentham in our 2010 campaigns and a whole lot less Hollywood.