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multi-channel

Medium of the Moment

Submitted by JustinHart on Tue, 12/09/2008 - 10:38
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Patrick Ruffini has excellent advice this morning for campaigns: go multi-channel.  His point is that when you do "new media" you better make sure you do ALL new media. I believe there's one more element we need to throw into the mix: timing.

More on this soon.  

 

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