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Ad Critic: The Right Way to Highlight D.C. Wins... and the Wrong Way

Promoted by Patrick.

Yesterday, the Washington Post’s Chris Cillizza highlighted Elizabeth Dole and Mitch McConnell’s campaign advertising strategies, and the “vote for the incumbent who brings you goodies” message they’ve used in their early tv spots. 

They're making a huge strategic mistake.  Both candidates are firmly identifying themselves as part of Washington and part of the problem.  Jim Inhofe’s new ad on the other hand, is a strong example of how an incumbent should highlight their accomplishments without appearing too “Washington.”   (Full disclosure, I work for a media firm that didn’t produce any of these spots, even the one I like.)  

Here are the three ads Cilizza highlights: 

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