self-funders

The Sunlight Foundation Misses the Point

I'll begin this post as I increasingly find myself doing, with a tweet

I wonder if folks at the @sunfoundation realize they’re creating a system where only billionaires can get elected

That's the question I posed to the Sunlight Foundation, whose good work on government transparency is marred by their vocal support for draconian campaign finance regulations. It's a fair question in light of self-funders steamrolling "career politicians" / "lifelong public servants" (pick your poison) in recent primaries.

Their response on their blog yesterday was a nonsequitur on the DISCLOSE Act. No, my specific beef is not with the DISCLOSE Act but the entire regime put in place the original "campaign finance reform" of FECA more than 30 years ago, and its subsequent bastardization that has given us the kind of influence peddling that the Sunlight Foundation now rails against. 

It is this regime of strict limits -- $2,400 per individual to a campaign -- that creates a massive de-facto advantage for self-funders who can pour in anything they want. 

In the past, I've noted the weak record of self-funded candidates actually getting elected. And I've noted, in general terms, the drawbacks of said candidates. The Sunlight Foundation's own analysis shows a low, but rising, success rate for self-funders -- from 9.4% getting elected in 2002 to 21.5% in 2008. 

But 2010 by any measure looks to be a watershed year for self-funders. Just look at Meg Whitman and Carly Fiorina in California, Rick Synder in Michigan, Bill Haslam in Tennessee, possibly Rick Scott and Jeff Greene in Florida, maybe Mark Dayton in Minnesota, and in today's Connecticut primary, quite possibly three self-funded nominees for the top two statewide offices: Linda McMahon, Ned Lamont, and Tom Foley. 

There's no doubt that this trend is helped along by public disgust at the current Congress and Administration, and no contesting the fact that the politicians seem to have made such a hash of things that it seems like political novices can do no worse. William F. Buckley's dictum that he'd rather be governed by the first 2,000 names in the Boston phone book remains as relevant today as ever. And it's not to say that primaries won by self-funders can't produce a good result (Synder and Haslam -- a current mayor -- seem to be good examples). 

But for each Rick Synder, there are other candidates with baggage so great that they wouldn't survive a primary in an instant if they had to raise it $2,400 at a time. Think Linda McMahon, the WWE, and steroids, or virtual nobody Jeff Greene who profited off the very credit default swaps that are at the heart of Florida's real estate collapse. 

Though the political winds might be at their back, self-funders have a massive structural advantage: in the context of a campaign, they are the only ones who can exercise their Constitutional rights under Buckley v. Valeo with unlimited contributions to a campaign. (There is surely an equal protection case in there somewhere, right?) 

The situation is made worse in states that are models for strict campaign finance regulations and public financing: Florida and Connecticut. In Florida, you can only give $500 a pop to a statewide candidate, but outside political entities who don't disclose their donors openly coordinate with cash-strapped campaigns. In the realm of the truly bizarre, the state party can also subsidize any campaign's infrastructure costs to get around these limits. Connecticut also has public financing and contribution limits, and we may well get an all-self-funder race for Governor today. 

Let's look, by contrast, at states like Texas and Pennsylvania, which don't have any contribution limits in statewide elections. Is there a serious case to be made that their system is worse, or more corrupt, than Florida's -- where money is funneled through shadowy outside groups precisely because the ambit of disclosed campaign activity is so small? 

In Texas, all major candidates have an opportunity to fund their campaigns at a level appropriate to the modern campaign, thus making the cost of entry for self-funders very high. That doesn't mean they don't try, but they must at least compete on a level playing field because their opponents have the theoretical ability to draw unlimited dollars from elsewhere. 

Which gets us back to what the Sunlight Foundation wants to talk about: the DISCLOSE Act. If we actually had a sane campaign finance system, there would have been no need for the Citizens United decision, because this activity would be happening in a fully open and disclosed fashion under federal campaign laws. It is only under a regime of strict limits that clever tricks that hide where money is really coming from begin to take root. PACs, soft money, 527s and the widespread use of 501(c)4's for political activity are all functions of campaign finance "reform." 

Paradoxically, it is only when money becomes a scarce resource in a campaign that where it comes from matters most. I for one would much rather have a system where an individual can give a candidate $100,000, fully disclosed, rather than the one we have now where members of Congress have to grovel before industry PAC representatives for 20 measly $5,000 checks. 

If there are reform-based objections to this, let's hear them. And let's also hear an answer to threshold question: how are things in Austin, Texas or Harrisburg, Pennsylvania worse today than in Washington, D.C.? 

An exception to Ruffini's "self-funder" rule

Awhile back, Patrick Ruffini made some excellent points as to the limitations of self-funding candidates and why they fail as a "quick fix" for candidare recruitment.

I generally agree.  Self-funders have a weak track record and generally confuse quantity of message for quality of message. And yes, they do tend to be at best faux conservatives.  Given a credible opponent that worked his way up the political ladder, I'll take a successful survivor of political Darwinism over a sui generis candidate almost any day of the week.   

However, Ruffini's central thesis presupposes that the state's overall Republican environment is capable of generating credible candidates on its own.  In at least one state, this is clearly not true, and the two party system has broken down.

In NY State, the decision of former Mayor Giuliani to stand down from elective office has left the party in a quandary, as the NY Post now believes the highly vulnerable Kirsten Gillibrand may draw a merely nominal opponent in 2010---despite the fact the ObamaCare plan could well decimate the state's already depleted coffers.. 

The New York Times writes an obituary of the Republican Party every week or so, but this recent account of the woes of the NY State party was actually pretty reasonable in tone and based on actual events. 

It has come to this for the party of such electoral lions as Rudolph W. Giuliani, George E. Pataki and Alfonse M. D’Amato: a rookie Democrat, Senator Kirsten E. Gillibrand — largely unknown to the public and unloved by some in her own party — faces her first election to the seat in November. But Republicans have been unable to land a marquee name to run against her

The Times cites some possibilities against Gillibrand---former LI State Senator Michael Balboni (who would have been an intriguing pick had he not quit to join ....ummm... Eliot Spitzer's cabinet);a failed Comptroller candidate, and the Mayor of a Westchester village smaller than Wasilla, AK.

Frankly, this is looking more like the war horses trotted out to lose in 2006 than any replica of D'Amato and Pataki. And this race might be closer than people think. Even the Schumer race might be interesting In 1994  Bernadette Castro (a furniture heiress) held the illustrious Daniel P. Moynihan to an underwhelming performance.

Patrick would probably suggest shaking the backbenches of the state legislature. But the root cause of the demise of the NYS GOP has to be blamed on their legislative caucus. In some places this is where future leaders develop,  in the past decade Albany's dysfunctional legislative branch has churned  out one clunker after another.  Who are the role models? The now convicted Joe Bruno, or Dean Skelos, mastermind of the disasterous Senate coup attempt reliant on two ethically challenged NYC Democrats? Current or former GOP legislators lost the following House races: 20th; 23rd;  24th; and 29th.  The one upstate seat they hold (26) was because the Erie County GOP had the good sense to locate a local businessman to run without having set foot in Albany first. 

Perhaps by 2014 some of the younger legislators or the newly elected suburban County Executives in Nassau and Westchester will be ready for prime time. But in the here and now it is apparent that the Christopher Lee example in the 26th District is the better example for conservatives in New York.

The new NYS GOP chairman, Ed Cox, ought to start getting on the horn and tracking down high net worth New Yorkers with a track record of supporting the conservative agenda--at least the economic part of the equation.  Are there no Club for Growth benefactors itching to get in the game?

The other reason for self-funders is NY is the quintessential tabloid media state. This state--especially downstate--rewards the brash and outspoken, while the political insiders tend to wilt in statewide contests.     

I use New York as an example as it perhaps is the worst example of Republican establishment dry rot out there at the moment.  But as the 3rd largest state, and still the nation's media capitol, it's not like a place like Rhode Island or Vermont that could repeal the Republican Party altogether with no national impact.  Sure , we can win without New York. But , like Frankie said, if you can make it there you can make it anywhere. And the stage is where one gets noticed. 

So, I'll take up the cause of the self-funder as the necessary evil to prevent one-party governance. If the party has failed, only individuals can succeed.

Right now there are two nominations for the U.S. Senate up for grabs in the Empire State.  Why not auction off the nominations? Could it be worse than running some old-time hack eager for some glory before he ends his career? Methinks not.     

Self-Funders: The Next Front in the War on the GOP Establishment

The brewing conservative war on the Republican establishment has gotten a lot of ink lately, and we can only expect more of it with the rise and rise of Marco Rubio. 

The main front in this war is ideological: party leaders in Washington supporting moderates when a conservative can win. See: Crist vs. Rubio or Hoffman vs. Scozzafava.
 
But there's another front in this war that deserves just as much if not more attention: the tendency of gazillionaire self-funders to parachute into races with minimal political experience and a long list of liabilities, and get taken seriously by D.C. and local elites solely because they can plop down tens of millions of dollars on TV ads and a feeding trough of political consultants. 
 
Last year's Rebuild the Party platform which I co-wrote, and which was endorsed by a number of people in the political community including RNC Chairman Michael Steele, had this to say about the pervasive "money-first" culture of our campaigns: 

This means kick starting a generational transition to the new fundraising model. Right now, we cannot compete with the Democrats' scalable online fundraising machine and if this is not corrected our party will face a long-term financial deficit. A big part of this will be growing a millions-strong network of supporters and giving them something to rally around. Moreover, our candidate recruitment should focus less on a candidate's ability to collect $2,300 checks or to self-fund than on the strength of their message -- which will ultimately attract more small and high dollar donors online and off. Traditional fundraising is still important, but in modern campaigns, it's more like startup venture capital money than a long-term cash cow. 

In February, when the GOP was still in a fetal position after the drubbing they received at the hands of Obama's half-billion dollar online juggernaut, I expanded on this point: 


The lesson here is that fundraising is not an independent variable. Fundraising is a dependent variable and the independent variable is the message. There does not exist an innate ability to fundraise independent of a strong message -- unless the candidate is fabulously wealthy and can self-fund. And in cases where there might be, all the fundraising in the world cannot overcome a poor message. If a candidate is wealthy or has rich friends, but has no message, the GOP should run -- not walk -- away from that candidate.
My own experiences in the trenches this year suggest that establishment Republicans still haven't learned their lesson. They're still addicted to the size of a candidate's personal checkbook or overhyped end-of-quarter stories, and too often neglect building a grassroots organization or developing a strong, early, and authentic connection between the candidate direct to voters. 
 
Self-funders are particulary popular among money-addled political insiders for a few key reasons. First, their personal money takes the need for much party money off the table, or so it's thought. Second, they can afford to pay consultants, and lots of them, and for eye-popping amounts. Third, they will often refill the coffers of local parties in a wink and nod exchange for much-needed endorsements. 
 
But the record of self-funders in American politics is notoriously poor. In California alone, about a half dozen of them have spectacularly crashed on the rocks, from the campaign that gave us Arianna Huffington in 1994 to Al Checchi's $40 million gubernatorial campaign in 1998, Jane Harman's effort in the same primary, and Steve Westly's losing 2006 campaign for the Democratic nomination for Governor. 
 
This year, Jon Corzine was unable to put away Chris Christie with his vast personal fortune, ending one of the few self-funding success stories in American politics. And Michael Bloomberg spent $102 million in one city to eeke out a five point victory against bland party apparatchik Bill Thompson. The size of Bloomberg's bank account in reaching for a third term (for which term limits were repealed) was cited as a factor in the last minute closing of the race. 
 
At the federal level, ask Senator Pete Coors how well self-funding works. Or President Mitt Romney. 
 
It's not just that these candidates were running unwinnable races. Often they were way ahead after an early barrage of advertising. But they blew it, despite their money. 
 
The dollar signs dancing around in consultants' heads don't make up for the fact that most self-funders tend to be subpar candidates for important structural reasons. First, they're political dilettantes unfamiliar with the rigors of elected politics. They make rookie mistakes. They assume their records before their recent entries into politics aren't relevant or won't be scrutinized. They have less political acumen or knowledge than many of the people I follow on Twitter, or even most of them. 
 
And that's just when they start running. Once they do, they run overkill levels of TV, and often resort to slashing negative ads to dislodge better known competitors, which drives their own negatives up. (This was particularly true of the famous Checchi-Harman "murder-suicide" in 1998, opening the path for the underfunded Gray Davis to squeak through in the last two weeks.) The gaudiness of the campaign operation tends to infect media coverage late in the game, and that's when self-funders really get worked over by the traditional press corps, which tends to counter-balance the perceived buying of the election with uniquely skeptical coverage when voters are actually paying attention. And as any student of campaigns will tell you, earned media is far, far more valuable than paid media, even at inflated levels of spending. 
 
From an ideological perspective, self-funders are political chameleons. Since they're somewhat politically attuned, they're likely to have been a donor, but like most big donors, they're pragmatists who've played both sides. And it's not uncommon for these rich candidates to have made donations to fashionable lefty social crusades. The country-clubbers who have supported Focus on the Family or the National Rifle Association with their philanthrophic dollars are few and far between.
 
For conservatives, this trend is just as troubling as national party leaders seeking out moderates in states where a conservative can win. While we welcome recent converts, we always have a right to ask whether it's for the right reasons. Rich candidates tend to be disproportionately moderate themselves, and aren't as accountable to the conservative movement because they don't need our dollars.
 
And there's another element here that shouldn't be tolerated: corruption. To put it indelicately, when a mega-self-funder gets in, people get bought. Local parties are capitalized to the tune of tens or hundreds of thousands of dollars with endorsements magically appearing shortly thereafter. People who couldn't afford to take salaries before can now take salaries. Others get put on the campaign payroll. Elected officials who've fought hard and risen through the ranks suddenly become fans of political "outsiders", leaving their own integrity and intellectual honesty open to question.  
 
In any system where money rules, conservatives lose. When endorsements and political support are rooted in money, not principle, that's just as great an insult as choosing a moderate over a conservative in a red state on electability grounds. This is not a matter of being a campaign finance zealot as it of avoiding bad and unreliable candidates who tend to lose at alarming rates. 
 
To be clear, I don't think everyone who's put in a dime of their own money to a race is the bad guy. We would have been much better off in NY-23 had we chosen that guy. There are many very good local businesspeople running for Congress who will put in some seed money to get started, but ultimately rely on a strong network of donors to get them over the top. The problem is those who pledge to spend at astronomical rates so they can defy the political laws of gravity, and in turn fool (or buy off) the political class who wrongly believe that lots of money can overcome an unknown candidate with a bad message. 

 

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