TV Spot

This is a different take on my Web video vs. TV post. This is a great conversation to have, particularly from Brian Donahue, one of the real leading lights of GOP advertising and author  of the must-read 30or60 blog. I'll be traveling over the next few days, but I'll have a response to this and to Josh's piece. -Patrick

Recently, my friend and colleague Patrick Ruffini, whom I respect dearly, posted on the subject of ‘new media’ versus ‘traditional media.’ The subject is a new lightning rod for political marketers and advertisers – especially the ones that fall into the ‘new media’ camp.

Here is a third approach – one that addresses the values and weaknesses of both forms of media and how they intersect, compliment and supplement one another. 

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The bottom line is – comparing ‘traditional media’ vs. ‘new media’ is like comparing apples and oranges, they are not mutually exclusive mediums for advertising and carrying messages – but different vehicles, that target different audiences, with different creative formats – each working best within their own confines of delivery.

Allow me to examine and respond to several of Patrick’s points: