Weekly Standard

Michael Goldfarb, blogger in chief to the Weekly Standard, is joining the McCain campaign as a deputy communications director.

Martin:

Michael Goldfarb, online guru at the Weekly Standard, has taken a leave of absence from his post at the magazine to become deputy communications director for McCain.

Standard chief Bill Kristol announced the move on their blog.

In his new role, Goldfarb will use his grasp of the rightosphere to help drive the McCain message online and will also lend a hand in writing campaign materials. He'll focus especially on the rapid response element of a campaign that is already being fought hour by hour.

This is what I like to see. Folks with solid online experience being mainstreamed into line positions in all the key divisions, not exclusively ghettoized into the e-shop.