Promoted and bumped. -Patrick
I've been involved with many facets of many different types of campaigns: local school board, city council, state legislature, statewide gubernatorial, congressional, ballot initiative, and in-state presidential organizations. When I occassionally speak at campaign management and organization seminars, I am often asked the question: what is the most important part of the campaign? That question is so hard to answer because (1) campaigns are short-term "fire-fighting" operations as much as they are long-term strategic organziations, and (2) each part of the campaign (or at least a good campaign) is interconnected.
Yes, most of the money that gets spent is on paid media, and some will say that because of this, fundraising is the most important facet. While I don't disagree, something that I focus a lot of my attention on is GOTV efforts, a low-cost and high-importance category that has to be planned from the very beginning of the campaign but is executed in the last 72 hours.
So here are a few items of interest that all deal with GOTV efforts: