McCain's Path to Victory - Campaign Template

Looking at the polls that show undecideds very high, I observe 2 things - first, the comfort level with obama is not there; people have doubts. If it were otherwise, we'd have him at higher levels with lower undecided. Second, the undecideds are undecided in part because the ELECTION CHOICE HAS NOT BEEN DEFINED.  Third, the right-track wrong-track numbers are clear, and tough for Republicans - people want a new direction.

Based on those observations, the path to McCain victory is clear enough - define the choice, define your opponent, and define your positive plan for Americans. The MSM is so much in Obama's corner that they will not cede the narrative easily. But McCain will have to be bold and GRAB the narrative by taking all advantages and going on offense.

1. Define the choice in this election - More Govt or less Govt; winning the GWOT and defending our freedom while we defeat trerrorists or basing decisions on expediency not our long-term strategic interest; reforming Govt with transparency and end to earmarks and real fiscal restraint or status quo tax-and-spend-and-borrow that weakens our economy;

2. Define Obama as inexperienced, poor judgement, leftwing extremist with a history of suspicious assocations, who is wrong on Iraq, wrong  on taxes, wrong on spending, wrong judges, wrong to support gay marriage in Cali, wrong to support abortion-on-demand, and wrong on how to lead America forward

3. Reach out to all Americans and all groups on a number of issues besides this that tie the family, freedom and national security defending-America agenda together.

4. Take over the optimism. Our hope for the future lies in defending our freedom and expanding opportunity today. Express it and keep expressing it so people know that voting for you is voting for a better future. (Thats what Obama is selling with his 'hope and change' message; can we please be a little original and steal the concept without recycling his words and sounding like me-too artists?) ...  As in "McCain, proven reformer ... working for your future" "McCain - building a better tomorrow" or "Let's build a better tomorrow, together."

This 4-point campaign template above is a skeleton of what gave Reagan his blowout win in 1984.