Long Tail Empowerment

I'm late to the game, but let me add to Patrick Ruffini's smart thoughts on this Zack Exley article about the Obama campaign's organizing and GOTV operation. It comes down to expanding the number of stakeholders - Long Tail Empowerment.   They are not just distributing activity; they are distributing responsibility and authority.  Some might call it the Army of Davids theory of campaign management.

The "New Organizers" have succeeded in building what many netroots-oriented campaigners have been dreaming about for a decade. Other recent attempts have failed because they were either so "top-down" and/or poorly-managed that they choked volunteer leadership and enthusiasm; or because they were so dogmatically fixated on pure peer-to-peer or "bottom-up" organizing that they rejected basic management, accountability and planning. The architects and builders of the Obama field campaign, on the other hand, have undogmatically mixed timeless traditions and discipline of good organizing with new technologies of decentralization and self-organization.

This is a perfect symbol of one of the great ironies of our political environment; the Right and Left approach campaigning and organizing, both electoral and advocacy, in different ways...

  • The Right has a very top-down, command and control model; Republicans centralize activity and authority within the organization.  Care about Issue (A)?  Send money, and Group (B) will take care of it for you.  Want to get involved in Campaign (X)?  Contact Group (Z) and they will tell you what they want you to do.  
  • The Left is increasingly decentralizing, adopting more market-oriented organizational models.  They are not directing activity, but providing the tools for self-directed individuals to conduct their own activism.  The Left is creating an army of spokesmen, an army of organizers, an army of stakeholders - a Movement.

I believe a great deal of this is attributable to the state of each Movement.

  • Consolidation: The Right is behaving like a company within a declining industry, which focuses on increasing market share, rather than expanding the actual market itself.  Declining industries are defensive, seeking tradition and efficiency rather than innovation.  The Right - and the Republican Party - is trying to manage the decline by consolidating successes and attacking their opponent to limit the Left's market share.
  • Expansion: The Left is behaving like a company within an expanding industry, making speculative investment to build for market growth, for competitive advantage within the emerging market. The Left is playing offense, innovating.  The political pendulum is swinging their way, and they are working to turn that momentum into permanent infrastructural gains.

 

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The right is not the Republican Party

We are trying to take command of the Republican Party, we are not the Republican Party itself:

The Right has a very top-down, command and control model; Republicans centralize activity and authority within the organization.

 

The Right Is Content With Sharing its Views

The Left has set out to organize and win elections.

Rarely do Right wing Internet activists ask fellow travelers to do anything except drop a comment.

Pajamas Media and Townhall are big talk fests. While Kos is an activist community.

Red State and Michelle Malkin put some people to constructive work but it is a very small part of the Rightroots.

We are so far behind, mainly because the Left has had the hatred of George Bush and the Iraq War to mobilize a mass movement (you can throw in this mix their belief that the 2000 election was stolen.)

The Right on the other hand had no burning catalyst to get people to work. Electing John McCain is not a turn on for people on or off the Net.

To be successful we need ideological movements to join (a President Obama should give us plenty of those) and a commitment to organize using the web.

I would not be surprised if the Right's most successful Web campaign this year will be the spirited campaign on behalf of the traditional family in California. The campaign for Prop 8 is raising significant money on the web and it is the type of issue that turns our base on. Can anyone suggest that McCain endorse Prop 8? It will be heard across the nation. He needed be afraid of the Hollywood types who would denounce his endorsement because they will never vote for him but the Hispanics who will vote for it might give him another look.

Another GOP problem here

Prop 8 is a defensive maneuver that will ultimately reduce GOP identifications not raise them.

Per the market share metaphor in the original post, the GOP/conservative market is shrinking. Organizing an ever shrinking base over the web is not going to help in the long run. The GOP must reorient itself to new demographic and social realities or perish.

"We need ideological movements to join"

The most important thing to understand is that the Left models its organizational strategy and tactics on those used to great effect by the Communists since the turn of the 20th Century.  Studying the history of the Communist Party both in the labor movements in industrialized countries, and in the rural movements of 3rd world countries provides a window into exactly how the "collective hive" of Daily Kos is leveraging from these movements with current and developing technology.  To imagine that the New Left or the New New New Left is anything but the Old Left all dressed up with somewhere to go like your corporate or government office, local nightclub, school, university or favorite coffee house is to suffer from a serious lack of imagination preventing the connection of dots from Hegel to Marx to Lenin to Stalin to Malcom X to Bill Ayers to Barack Obama. 

The idea of "joining" is dependent upon the "pull" of an ideological movement, whereas the idea of "recruiting" is dependent upon the "push" of the ideological movement.  Which one is more powerful?  The answer is the one that engenders the highest level of passion.  The Left has taken real grievances of horrific situations such as the Triangle Shirtwaist Fire and Hurricane Katrina and embellished and repackaged them in ways that personalize them directly to You.  And as for our current economic disaster minus the obvious CRA/ACORN contribution, let's be clear - had capitalists practiced Adam Smith's moral economics all along, there would be far fewer real grievances to resell and embellish later on.  So there is real, honest to God culpability on the part of people who consider themselves "conservatives" but don't practice social conservativism to balance the equation. 

Social conservatism practiced not only by Christians but by all people of good will including atheists, is fueled by a healthy self-esteem and sense of personal responsibility which outwardly extends itself into a genuine altruism in the form of ethical transactions, charitable contributions and good works.  The Left believes in their blackened little hearts that their altruistic movement is doing the most good when in fact it's now fueled completely by hatred and destruction of society.  This is the problem with "by any means necessary".  It's a philosophy that says "We're going to kill you with our goodness because we know what's best and even if you don't get it, your children and your neighbors who are left standing after you're gone will thank us".  The Left represents The Big Lie, and it's marketed and sold brilliantly by a methodology of organizational tactics and strategies which have taken in billions of people.  I really don't think we want to go there ~ at least I hope not.

So if we're not going to push grievance turned into hatred and destruction of society as it currently exists onto an unhappy consumer populace, the only other viable alternative is to attract them with a more appealing brand which must be backed up with the genuine article.  Will they buy our Brand or will they continue purchasing the competitive Brand with their votes and tax dollars?  This is the great conundrum.  But as we tackle it, let's call a spade a spade and the small "c" communist party the small "c" communist party instead of the Newest Newer than New Left. 

Some on the Right are doing that

They're called Ron Paul Republicans. And there's not been this strong of a grassroots movement in our party since the Goldwater days.

Unfortunately, the GOP has done all in its power to exclude them from the party, because these guys actually believe in all those limited-government platitudes that our so-called "leaders" have been spouting for years.

No worry, heads will roll after this election, and maybe we can take our party back.

You know I agree with the busines metaphors of this article.

In a sad irony the GOP has become the Detroit Big Three while the Democrat-Socialist party has become like their foreign competitors.  This is especially ironic since the left opposes these actual policies being applied in the business world.

Lets hope afetr this election, as other have already suggested, that we conservatives can actually take back the GOP from its patrician, country-club "Blue Blood" masters who personally depises us conservatives and who love going to cocktail parties with rich liberal Democrats.