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New Guards: Old Infrastructure, New Game
Patrick Ruffini made a very important point...
I will repeatedly get requests from numerous conservative organizations asking for help finding an Internet person. But the more I think of it, the less it makes sense for each individual organizations to have such a person, at least as a first priority of movement strategy.
Imagine, for a second, if all the people doing Internet work for every interest group and think tank quit tomorrow and were reorganized into a handful of Internet utilities servicing the entire movement? The movement as a whole would be served a lot better.
There would be an entity for video. An entity for developing free activist tools. An entity for pushing stuff into the blogosphere. An entity for research. An entity for investigative journalism. All servicing every group equally. Freed from institutional politics, these nimble new organizations would be free to let their creative staff turn their cognitive surplus into work, not unlike Google's "20% time."
There are a few related problems here, all of which come down to incentive conflicts:
- Purpose: Many right-of-center organizations are classified in ways that sharply limit their ability to do direct advocacy (e .g., 501(c)3). This is a significant structural problem in a new media envronment that thrives on campaigns and advocacy. Blogging just isn't what they are designed to do.
- Personnel: Political organizations seem inclined to hire based on considerations that are not necessarily aligned with new media success. For instance, how many right-of-center organizations have tapped into the top talent of the blogosphere? There are some bloggers who have demonstrated an ability to build an audience and move the needle, but those unique, proven talents are often passed over for less expensive people, people with good DC connections, or whatever kid happens to be hanging around the office. That's not always the case, and sometimes those hires work out well. But the reality is that there just isn't a lot of alignment between what organizations think they are trying to acomplish and the skillset organizations actually look for.
- Bureaucracy: Large organizations are not very conducive to effective new media operations. Almost invariably, some element within a bureaucracy will find a reason to say no, or demand input into the process. And then there are the lawyers who insist on being involved. Committees aren't fast, bureaucracies aren't interesting, lawyers aren't edgy. Institutional barriers like those are a real problem.
The Right's existing infrastructure is important, and it is good at many things. That doesn't mean it can, or should, do everything. When a busines becomes successful, they don't need to buy their entire supply chain When a business wants to communicate, they don't need to own a TV station.
Likewise, organizations on the Right should consider whether they really want to expand the organization into the new media space. Some will. But many organization would be better off focusing on how they can provide value to the new media.
As a movement, though, the Right needs to build new infrastructure for the new environment, rather than attempting to evolve old infrastructure to do new things.
- Jon Henke's blog
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Comments
I think another key issue is
I think another key issue is the difference in mindset between the liberal and conservative.
There are many young liberals who graduate from college with the mindset that there is nothing more worthwhile in the world than working for some non-profit or political organization to change the world. I believe that this is a result of their ex-hippie college instructors who are obsessed with protesting, raising awareness and speaking truth to power. They want to make a life's work out of advancing liberal ideals and taking down the right.
Meanwhile most conservatives are more likely to take traditional type jobs and have the mindset of working hard to bring home bacon. They take more practical jobs and thus employing them in advocacy represents a change in mindset and work habbits.
So while we can debate which is better for our country, liberals have the clear advantage because they are training (brainwashing?) a workforce right out of college, or earlier. Conservatives treat everything like a business, a market of ideas and services, liberals on the other hand think there is a moral high ground to be had in taking down the Right . Conservatives want to enact conservative policies so they can live and enjoy the life of their choosing, liberals have chosen the life of thwarting the Right.
Some thoughts on the liberal vs. conservative "mindset"
The amount of research that is being conducted to conflate genetics, neurology and biology with social science is fascinating. The scientific papers on the subject tend to be subscription-only, and as Alpha points out, the bias of the authors is so inclined to be liberal that I hesitate to throw away good money for bad research. Perhaps my favorite example of bad research is as follows (h/t Seattle Times):
My favorite analysis of this type of research was done by the estimable Dr. Helen, a forensic psychologist and blogger from Knoxville, TN. Dr. Helen's analysis is so stunning in its accuracy that I felt obliged to share it with you in its entirety:
At the least we can say that the data is skewed, the studies are not double-blind, nor are subjects selected with no partisanship (where are the Independents or the Apathetic, for example?). At the worst we can say that this data can and will be used against out-groups by in-groups. So are conservatives "wired differently" from liberals? I tend to lean toward the Winston Churchill theory:
Any liberal who gets married, buys property, makes investments in the future, raises a family, is attached to a community, has a career - in other words, has a major stake in a secure and prosperous future for themselves and their offspring - is eligible to become a conservative. And while conservatives may (perhaps rightfully) be reluctant to adopt knee-jerk change, if it can be proven that there is a market for new methods and technologies, they will adapt because it is profitable, effective and ultimately wise to do so.
There is no substitute for.....
Ruffini and Henke make good points but the Right is not going to effectively exploit the Web until it gives young activists ideas and candidates to support. These ideas and candidates must present believable and compelling principles that will encourage people to dedicate their time and talent to a cause. Conservatives will continue to languish, on and off the Web, as long as they are being asked to support pedestrian politicans who waffle more than they lead.
In that regard,
we're of exactly the same mindset! Young activists must have great candidates who inspire them and provide real leadership by example. I'm so excited that we're starting to acquire more knowledge about these types of candidates here at The Next Right.