The Obama campaign is setting up an online war room...
A crack team of cybernauts will form a rapid response internet “war room” to track and respond aggressively to online rumours that Barack Obama is unpatriotic and a Muslim.[...] Jen Psaki, a spokeswomen for Mr Obama [said] “The only way to run a campaign is to respond immediately when inaccurate information is put out."
This is important. It's not enough to focus on responding to the mainstream media, as mainstream media coverage is often just a final manifestation of stories that bubble up days, weeks or months earlier online. If you're not monitoring and shaping information development online, you'll find yourself playing defense in the mainstream media. And losing the battle for conventional wisdom.
The Left has gotten very good at this, setting up campaign war rooms (e.g., Clinton, Obama), permanent campaign war rooms like Think Progress, Wonk Room, TPM Muckraker, TPM Election Central and Media Matters, and war room research distribution points like Atrios and Talking Points Memo and others. Progressive advocacy groups are also tapping into this, as well.
Meanwhile, where are the War Rooms on the Right? Who has an effective version of this? I can't think of any serious equivalent. This is a major strategic disadvantage.