Right Web - Keeping It Simple

In addition to the two previous excellent web strategy articles this is a suggestion for a very simple approach.

There is an element of web strategy that is more business strategy than political policy.  There are likely to always be policy and candidate disputes within the party, and the left likely has benefited from being nearly 100% united against President Bush and the Iraq War.  However, that can be countered with some organization.  It doesn't have to be fancy, and is probably best if it isn't.  Simply set some goal, and let everyone know how to achieve them.  For instance, suggest that casual readers join the mailing list of their favorite candidates.  Recommend they join social networks like MySpace and Facebook, and join groups related to their interests.  Give them petitions to fill out or 'forward to a friend'/'sign a friend up' emails and email forms.  For bloggers, give them widgets, provide them with a source of articles to draw from, give them instructions on blogging and linking basics if needed.  Finally, do what this site does and keep people networked and on the same page.  Not everyone has to agree on the specifics, but if people are given the tools to pursue their political objectives than the greater cause benefits.