Got that Rebrand?

Capitalizing on America’s displeasure with Democrat overreach, corporate welfare and dependency politics means the Right is soon going to need that rebrand they’ve been promising. To be successful, Rs messaging will complement the electorate’s consternation and offer a contrast without signaling any return to the Bush years:

Tapping the “WTF?” – Americans are whispering a collective WTF? at what Obama and Congress have been up to. The Rs should be standing alongside America with similar headshaking. What’s happening is beyond the pale to be sure, but righteous indignation won’t work as well as a tone of empathy-cum-bewilderment. In other words a tone of: “They seem to have gone off the deep end” is probably better than “This is an outrage!”

New Blood – Signal that the new GOP is smarter, younger and more diverse. You can’t out-Obama Obama, but you can flood the market with fresh faces and smart, succinct messages coming from those faces. The old power-players can work behind the scenes, but let the principled New Blood stand at the fore.

Innovation without Insanity – The best ideas for America don’t require raising taxes and spending other people’s money. We need to unleash entrepreneurship, not bureaucracy and profligacy. We need political entrepreneurship, too—that is, leadership with a view to freedom, pragmatism and common sense—all of which the left has abandoned.

Pullback from the Precipice – The Democrats are trying to reshape America in their image. Trouble is, they’re not God. We now see what can happen to things in six months if you try to play God. It’s time to pull America back from the precipice by turning away from centralized power and toward citizen-based cooperation, open markets and civil society.

Restoring Greatness – Remember when the Berlin Wall fell? America was once a beacon of freedom and prosperity. In an effort to mimic France, we may end up being like them in all the worst ways—decades of 10-plus percent unemployment, unfunded liabilities and the bureaucratization of everything.

Common Sense – “If we have to balance our budgets and cut household spending, so does the federal government.” This type of message is working. More like it can’t hurt and even if the economy starts to right itself a little, it may very well be due to more Bubblenomics. (Be prepared to deal with b.s. from the left if and when an upturn materializes.)

Principles Work. Policy Should Flow from Principles – Remind Americans that the Democrats gave us a bunch of spin and vagueness during the election. What became of all that? Destructive policies. America deserves something more straightforward. Find the best policy ideas, then remind them that we’re great because of our principles. To be great again, policy must flow from principles.