Finally, a Republican campaign that is unafraid to explicitly take on the media.
This is the kind of thing that would have been shot down in the past for jeopardizing the campaign's relationship with the Fourth Estate. Of all campaigns, McCain's should know that nothing good can come of playing footsie with the media. McCain did that for years, and what has it gotten him as far as this campaign goes?
The media is a strategic actor in the campaign, not simply an observer. It was time to treat them as such.
Wild guess here, but I'll bet McCain's online fundraising wasn't bad today.