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Obama-Only Stories Outnumber McCain-Only Stories by Nearly 4 to 1
Today's Peggy Noonan column has a revealing statistic: in Google News there are currently 138,000 news articles on Barack Obama and 97,000 on John McCain.
But that's just the tip of the iceberg.
The vast majority of campaign stories have to mention both candidates, if only to report on the other candidate's response to another's volley. This statistic alone tells us nothing about who's in the "lede."
So I decided to try an experiment.
I searched for stories that mentioned Obama but didn't mention McCain in Google News. 69,473 stories.
And stories that mention McCain but not Obama? 19,135.
That's a stunning 3.63 to 1 ratio. Read on.
A 3-to-1 ratio is confirmed by Yahoo! News, which is perhaps more selective about its sources. There, it's 26,098 Obama, 8,719 McCain.
In today's Internet age, this kind of disparity does not exist in a vacuum. It translates seamlessly into online activity, particularly search engine activity.
Not only has the media made an in-kind contribution of tens of millions of dollars in "free" media to Obama, but they have tangibly increased traffic to BarackObama.com and are likely responsible for tens of millions in direct contributions to Obama. Currently, Obama holds an uncannily similar 3.35-to-1 advantage in Google search queries over the last 30 days.
Here's how it works. Free media drives search traffic. Search traffic drives website traffic. Website traffic drives contributions and signups who can later be resolicited for money.
The Obama campaign spends in seven figures monthly on paid search advertising on Google alone, and speaking from experience, they are probably making the money back many times over. Paid search alone is a significant source of revenue for the Obama campaign, and it is driven by the media.
There is a direct correlation between media coverage and money. The reason why Obama can go private is because of the tens of thousands of surplus media stories he is getting.


Comments
Lies, damn lies, and statistics
And now it is 160,199 Obama stories and 116,489 McCain stories. And I'm sure that number will continue to change over time.
But it doesn't mean there are surplus Obama stories. First, Google News isn't a good way to measure coverage, just the lazy journalist's (or in this case columnist's). There are lots of duplicate wire stories in Google News. Someone experienced with nexis could give a more accurate indication. But it is probably true there are more Obama stories. But there are good reasons.
How many of those "surplus" yahoo news stories mention Clinton and Obama? News stories are news driven. Probably one of the reasons for 160,000 stories now versus the 138,0000 whenever Noonan wrote her column is all the attention on the Clinton Obama appearances (103,000 mention both Clinton and Obama now).
And there probably will be even more this afternoon (if you honestly watch the press conference McCain just gave and the rally which will start soon, which will be more news worthy? Reagan killed the Fairness doctrine, and it never applied to newspapers which still make up the bulk of google news anyway).
And I think you're wrong that free media drives search engine traffic. Actual news events and demographics drive search engine traffic. And there has been more reason to search for Obama as the primaries came to a close over the last month. And his support among young people who are more likely to get their news online might be pretty close to three to one (and when you take those two factors together).
Plus the Obama campaign and his supporters are using the internet much better. Which is the another reason he's winning online. You really can't blame the "liberal" media this time (particularly when that media has given fawning coverage to McCain for decades). And George Bush seemed to be able to overcome it last time (ok, he really mostly just overcame Kerry's horrible campaign).
And you can thank Rush Limbaugh in part for the disparity of coverage. Horse race coverage still sadly drives most media coverage. There would be a lot more McCain stories if the Republican campaign had continued until the primaries ended.
We'll never know how many of his listeners voted for Clinto to try and keep the Democrat's campaign going, but it may have been the margin in a few states. And while Clinton's continued attacks on Obama certainly have hurt, in the long run, the organization and voter registration in those states may help him as well as other candidates in those states.
Presented in a New Way
I was actually thinking about this type of study being done. But instead of news stories, I would like to see a concentration strictly on "Cover Stories". I constantly see magazine covers with Obama's visage is some sort of pose, usually mimicking a former pose of some famous figure whether it be JFK, some communist figure or even Jesus.
Some visual comparison would be entertaining to see. Mainly since the vast majority of citizens only pay attention for 10 seconds at a time on things for which they aren't looking. Some type of collage would be a nice quick hitter to the same effect. Maybe a corresponding "stack of photos or magazines" unit of measurement could be used to show the discrepancy.
Just an idea.
Hamstrung much?
Yes, too bad that there isn't a free market solution to this problem.
It is unfortunate that conservatives cannot possibly break into a market that is clearly open for competition providing views and opinions from their side of the campground.
For years I thought that there was a free market solution to the disparity in coverage, but after listening to twenty years of pissing and moaning from conservatives that their message isn't getting out, it seems clear to me that there must be something imbedded in this system preventing them from doing this.
Too bad.
Google news update
As I figured, it is up to over 194,000 results for Obama, but McCain is also up to over 145,000 (though some of that bump may be because of mentions in the Obama Clinton rally coverage).
A broader google search on John McCain yields 37 million to 61 million for Barack Obama. Just searching for Obama has 155 million results which just McCain is 77.5 million (though some of those are other McCain and probably other Obamas, but less likely).
And one of the Google News search results is this post on the differenes between Obama and McCain's email outreach (they created signed up for email from both campaigns listing different issue concerns and cities of residence)
http://www.csmonitor.com/patchworknation/csmstaff/2008/0627/obamas-email...
Obama has more charisma than McCain
Between the media bias, Democrat Party's longer primary election coverage, and Obama's charisma; is anyone really surprised? If McCain is going to compete; he needs to do something to ignite the grassroots supporters. Choosing a charismatic VP [Huckabee] could sure help get a whole army of supporters ready for active duty.
Um...
Do you have any actual concept of media analysis? Just because more stories are written about Obama don't mean that's a good thing. Using your methodology, you also find these results:
Also, TheNextRight itself seems to be a hotbed of liberal bias.
Please be smarter...