Obama Makes Olympic Buy

Obama will blow $5 million on Olympics television ads:

It's official. Sen. Barack Obama's campaign will be among the TV sponsors of NBC Universal's Olympics coverage. In the first significant network-TV buy of any presidential candidate in at least 16 years, the Obama campaign has taken a $5 million package of Olympics spots that includes network TV as well as cable ads.

Will the buy get people to care about politics when they're trying to root for the red, white, and blue? Or will it be a waste of money, another sign of campaign arrogance, and an annoyance to gymnastics and water polo fans?