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To Follow Up On A Post
Late last week, I opined that McCain had to go negative on Obama. This was because he tends to get the people who don't like Obama, and only the people who don't like Obama.
Here's some more data from today's Rasmussen polling:
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Susquehanna Pennsylvania General Election
- Barack Obama 46%
- John McCain 41%
Favorable / Unfavorable (Net)
- Barack Obama 46% / 32% (+14%)
- John McCain 44% / 34% (+10%)
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Rasmussen Louisiana General Election
- John McCain 55% (54%)
- Barack Obama 38% (34%)
With Leaners:
- John McCain 57% (56%)
- Barack Obama 39% (37%)
Favorable / Unfavorable (Net)
- John McCain 60% / 34% (+26%)
- Barack Obama 43% / 56% (-13%)
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Rasmussen Florida General Election
- John McCain 46% (45%)
- Barack Obama 43% (46%)
With Leaners
- John McCain 48%
- Barack Obama 46%
Favorable / Unfavorable (Net)
- John McCain 61% / 36% (+25%)
- Barack Obama 49% / 48% (+1%)
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Pennsylvania is an outlier here for some reason. Louisiana pretty much gets exactly the anti-Obama vote.
But check out Florida. This is a state where McCain is hugely popular, and has a massive popularity edge over Obama. But he STILL only gets the people who don't also like Obama.
McCain needs to keep hitting Obama. Hard.


Comments
Obama's spent over $5 million on FL TV ads, Mac nada
The FL number for Obama is pumped up with media spending. Without it, the "mutual favorables" would be a more even split.
You can rent a poll number for awhile with media expenditures, but as Mitt found out in IA, your negative rating usually catches up with you around the time people vote.
Does Mac even need to do the hitting?
I've posted that Mac can just let Obama hit himself by buying out 30-90 second blocks of ads that simply show Obama getting flustered in interviews as he tries to "nuance" his instinctual left-wing answers into something that middle America would deem acceptable.