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Databases - and Obama's 3 million 'new' donors - in one month

Submitted by Shawn Parker on Wed, 06/11/2008 - 07:58
in

Ok, so I wanted to get away for a bit from discussing the horserace of the 2008 election and instead wanted people to talk about the mechanics. 

I guess on Monday the Hill reported that Obama is reported to raise $100 million and generate 3 million in new donors, Steve Grossman says that at the end of the campaign Obama might have 5 million donors. 

http://thehill.com/leading-the-news/barack-obama-is-100m-man-2008-06-09....

My question isn't how did they grow a list that big, but how complete do you think the CRM is for it's staff to utilize. 

Let me posit a few....

Do we on the right utilize and invest enough in proper database managment and manipulation of voter/volunteer/donor data?  (I say no)

While the right has been credited to ushering in the new ear of microtargetting... why is all of that (very expensive) data secret and always in a cloud of secrecy? 

How do we organically create systems and ways for smaller campaigns to manipulate and track data on voters in their district?

Does anyone think that the RNC's voter vault is sufficient? 

Who here has database experience and can shed some light on all of this?

 

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Is it being used effectively...

Submitted by Keith_Indy on Wed, 06/11/2008 - 14:37.

Due to a number of federal regulations you can't just share data with just anyone.  Then sending unsolicited emails is considered SPAM, which will get you black listed with ISPs pretty quickly.

Disclaimer, my wife works at the following company.

You can find a bunch of info on effective email marketing here.  I'll check with my wife and post here about what they do with the contact info generated from downloading the white papers.  [She says they do use them for sales leads, so don't download if you don't want a call eventually.  But only one soft call to see if you need more info or have any interest.  They prequalify their leads.]

http://email.exacttarget.com/Resources/Whitepapers/Default.html

http://email.exacttarget.com/Resources/Blog.html