Despite the protestations of folks like Mike Huckabee, Republicans need to get back to basic message of small-government conservativism if they choose to win elections once again. I've said this time and time and time and time and time again. Folks much brighter that me (i.e. Richard Viguerie, Ryan Sager, John Dean, Peggy Noonan, Ron Paul, Michael Tanner, Bob Barr) have been presenting the same message since before the 2006 elections.
One of the people I continue to cite as an example of good conservative messaging is SC Governor Mark Sanford. Here's Frank Luntz analyzing the Republican and Democrat response to a recent Sanford ad:
"Governor Sanford is the most articulate Republican out there right now and the other Republicans ought to pay attention," said Luntz a couple of days ago on Fox. "Or if they don't, their numbers will continue to languish."