Implications of Ken Blackwell?

What does Blackwell's entry into the RNC chairman race mean?  I guess the conventional wisdom is that his entry impacts Steele the most but his reputation among conservatives is a lot stronger than Steele's.  However, he lacks Steele's media presence and charisma.  I have no idea about Blackwell's ability to fundraise or organize.

Exit question: Ambinder had an interesting rhetorical question about who is someone like Sarah Palin privately rooting for in the RNC race.  Let's play along: is Sanford rooting for Dawson so that South Carolina remains the first Southern state scheduled, we could assume that Mitt is for anuzis, Crist is for Greer, and Huck is for Saltzman.

Palin rooting for Steele (the "celebrity" angle; I thought portraying Obama as a celebrity was a mistake as people, especially the 18-29 crowd loves celebrities.  "Used car dealer" would have been a better depiction of the One)?  Daniels and Pawlenty for Blackwell (Midwest pride)?  What about Jindal, Huntsman, and Newt?